Department of FoodieDepartment of FoodieElegant, modern spot serving innovative pastries, light bites & drinks, plus vegan options.
What to order: Vanilla Zen · Earth Glow · Frozen MatchaFrom Google Maps reviews.
Matchaful feels like it was created for serious matcha purists maybe? Like a light roast coffee, it’s not catered to the masses or a young pallet. The space is calm and intentional, very plant forward, and you can tell right away that this is not another sugary coffee chain. They use high quality ceremonial grade matcha sourced directly from multi generational farms in Japan, and the whole vibe is thoughtful and intentional, from the color of the drinks to the way they whisk everything to order.
Loved my visit to Matchaful in SoHo. The space itself is really calm, modern, and has that clean, wellness vibe that makes you want to stay a while. The matcha was genuinely some of the best I’ve had—super smooth, not bitter at all, and you can tell the quality is high. The menu is also really creative, with lots of unique options and customisations, which made it feel a bit more special than your typical coffee stop. I also tried one of their matcha bowls which was delicious—fresh, well-balan
Drink was not cheap but I appreciated how heavy they went with the matcha powder. Very strong matcha flavor, not bitter. Also not overly sweet, great amount of taro taste. Loved the house-made oat milk. Service was great.
From the Feb 10, 2026 health inspection. Lower-priority items are listed after the serious ones.
Food was left exposed to possible contamination during storage, prep, or serving.