Easygoing, industrial-style coffee shop supplying breakfast bites, coffee & specialty drinks.
From Google Maps reviews.
⭐️⭐️⭐️⭐️⭐️ We visited Now or Never Coffee while we were in Manhattan and absolutely loved it — the atmosphere, the aroma, and the quality of the coffee were unforgettable. We enjoyed it so much that we ordered coffee again to brew at home. The coffee is consistently amazing, and I was truly touched by the personal care — the owner even emailed to inform me about a small change in origin for one of the beans, which I really appreciated. On top of that, my order arrived with a surprise reusable c
Just happen to find this cute coffee spot while walking and the coffee was reallly good. Overpriced a bit, but that’s to be expected from the city. They had a cute area for a potential photo op and to sit and relax/do work. Will definitely come back!
Cute and eclectic little coffee shop with perfect flavors of chai, chocolate and crossaints. Highly recommend to try this out if you’re in SoHo!
From the Apr 13, 2026 health inspection. Lower-priority items are listed after the serious ones.

Cold food was held above 41°F, warm enough for bacteria to grow.
Shelves, ledges, or equipment exteriors aren't clean or easy to clean.