Low-key shop, deli and bakery specializing in cream cheese-smothered bagels, smoked salmon, sandwiches and more.
From Google Maps reviews.
Best gluten free bagel I’ve ever had. There are numerous options to choose the exact salmon and cream cheese you want. Highly recommend the Scottish salmon & scallion cream cheese. Really nice staff too.
I recently visited this place for the first time and I was blown away by the quality of the food. I ordered a toasted everything bagel with scallion cream cheese, nova salmon, tomato, onion, and capers, and it was absolutely delicious. The nova salmon was incredibly fresh and flavorful, and I was told that it was sourced locally. The menu had so many options to choose from, and I can't wait to come back and try some of the smoked fish options. The service was friendly and efficient, and the at
Solid spot in the E. Wburg just off the L Grand Street station. I’ve been living in the neighborhood some 3 years, and in the last 2 Simply Nova quickly became my regular for the weekend. The lox (everything, of course) bagel is my favorite. A friend tried the pastrami salmon egg sandwich and said it was really good, gotta give it a try. The guys working there are super chill, and I mentioned that their place is going to blow up with how many people I see there each time I visit. I haven’t tried
From the Dec 29, 2025 health inspection. Lower-priority items are listed after the serious ones.

Staff hygiene fell short: soiled clothing, no hair covering, or unkempt nails.

Food surfaces weren't washed and sanitized between uses.
Shelves, ledges, or equipment exteriors aren't clean or easy to clean.